YoursTruly is a tight-knit family of friends, a creative team, a blog, a record label, and hell bent on hacking the music industry as you knew it. Their mission, in their own words, is “to discover and document, capture and catapult those artists whose craft without question demands our affection.” In just three years, on the strength of their re-imaginative music videos, curated revues at CMJ and SXSW, and Love Letters Ink imprint, the San Francisco-based team of four has become a powerhouse on the indie music scene, breaking and promoting artists in ways that have resonated strongly with fans and brands alike … and they’re just getting warmed up.

We simply adore these guys, and want you to check them out at YouTube Music, who’s featuring their playlist today. Lee Fields killing a stripped-down version of “Faithful Man”, something they cooked up together down in Austin, TX recently, makes a great introduction, and the pleasure’s all ours.


Feel free to visit our soundcloud  channel to see what we like else, support us on facebook  or follow us on twitter.


wlr-founder // 27, London

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