Immediately striking in its severity—steely, aggressive, cold-blooded, and fully medieval. “Iron” is part of a visual/music project from Woodkid, French regisseur, photographer, illustrator and singer Yoann Lemoine. Previously, Lemoine has shot and directed videos for Katy Perry, Taylor Swift and Yelle. The aesthetic in question here, though, is more evinced throughout his various advertisement and high fashion projects, Vogue magazine among them. What’s obvious from this work is that Lemoine is an auteur who knows exactly how to seize his audience’s emotions. Voilà.
You may also recognize it-girl model Agyness Deyn, staring menacingly into the camera, predator owl ready to launch from her falconer’s glove.
►► Repeat Pls. ℒove//Y